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| Criterion |  Product Discovery Working Backwards |  Product Discovery Smoke Test |  Growth Funnel Analysis |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 1-5 Tage | 1-3 h |
Participantsdifferent | 2-6 | Nutzertraffic | 1-5 |
Formatdifferent | Workshop + async | Async | Async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Interest Metrics, Conversion Signal, Learning Note | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | VisionNarrativeAlignment | ValidationExperimentsDemandGrowth | AnalyticsConversionGrowth |
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