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| Criterion |  Product Discovery Working Backwards |  Product Discovery Smoke Test |  Decision Making Assumption Surfacing |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 1-5 Tage | 45-90 min |
Participantsdifferent | 2-6 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Interest Metrics, Conversion Signal, Learning Note | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | VisionNarrativeAlignment | ValidationExperimentsDemandGrowth | AssumptionsRiskDecisionDiscovery |
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