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| Criterion |  Product Discovery Working Backwards |  Growth Funnel Analysis |  Decision Making Decision Rights Mapping |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 1-3 h | 90-180 min |
Participantsdifferent | 2-6 | 1-5 | 4-12 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Funnel report, Drop-off analysis, Optimization hypotheses | Decision Rights Matrix, Agreement |
Tagsno overlap | VisionNarrativeAlignment | AnalyticsConversionGrowth | DecisionGovernanceAlignmentResponsibility |
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