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| Criterion |  Product Discovery Working Backwards |  UX Design Design Studio |  Facilitation Expectation Mapping |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 1-3 h | 45-90 min |
Participantsdifferent | 2-6 | 3-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Sketches, Concept Directions, Design Decisions | Expectation Map, Alignment Notes, Agreements |
Tagsno overlap | VisionNarrativeAlignment | SketchingCollaborationIdeation | AlignmentStakeholdersTeam |
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