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| Criterion |  Product Discovery Working Backwards |  Decision Making Decision Rights Mapping |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 4-8 h, mehrere Iterationen | 90-180 min | 1-4 Wochen |
Participantsdifferent | 2-6 | 4-12 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Decision Rights Matrix, Agreement | Experiment results, Decision log, Learning summary |
Tagsno overlap | VisionNarrativeAlignment | DecisionGovernanceAlignmentResponsibility | ExperimentsGrowthAnalyticsValidation |
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