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| Criterion |  Product Discovery Working Backwards |  Business Strategy Business Model Canvas |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 1-2 h | 1-2 h |
Participantsdifferent | 2-6 | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Business Model Canvas, Assumption List, Business Hypotheses | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | VisionNarrativeAlignment | Business modelStrategyValueInnovation | AlignmentStakeholdersStrategyFacilitation |
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