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| Criterion |  Product Discovery Working Backwards |  Architecture Architecture Communication Canvas |  Facilitation Storytelling |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 60-120 min | 45-120 min |
Participantsdifferent | 2-6 | 2-8 | 1-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Communication Canvas, Stakeholder Messages, Architecture Communication Plan | Narrative Outline, Key Message, Story Arc |
Tagsno overlap | VisionNarrativeAlignment | ArchitectureCommunicationStakeholdersCanvas | CommunicationNarrativeStakeholdersFacilitation |
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