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| Criterion |  Product Discovery Working Backwards |  Facilitation Alignment Mapping |  Facilitation Storytelling |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 1-2 h | 45-120 min |
Participantsdifferent | 2-6 | 4-12 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Alignment Map, Open Issues, Decision Questions | Narrative Outline, Key Message, Story Arc |
Tagsno overlap | VisionNarrativeAlignment | AlignmentStakeholdersStrategyFacilitation | CommunicationNarrativeStakeholdersFacilitation |
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