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| Criterion |  Product Discovery Working Backwards |  Facilitation Alignment Mapping |  Innovation Crazy 8s |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 1-2 h | 8-15 min |
Participantsdifferent | 2-6 | 4-12 | 1-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Alignment Map, Open Issues, Decision Questions | Sketch Set, Idea Shortlist, Direction Options |
Tagsno overlap | VisionNarrativeAlignment | AlignmentStakeholdersStrategyFacilitation | BrainstormingSketchingSpeedDivergenceDesign sprint |
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