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| Criterion |  Product Discovery Working Backwards |  Growth A/B Testing |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 1-4 Wochen | 20-35 min |
Participantsdifferent | 2-6 | 1-6 | 1-5 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Experiment results, Decision log, Learning summary | Test Card with a pre-set threshold |
Tagsno overlap | VisionNarrativeAlignment | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryHypothesis |
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