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| Criterion |  Product Discovery Working Backwards |  Growth A/B Testing |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 1-4 Wochen | 45-60 min |
Participantsdifferent | 2-6 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | VisionNarrativeAlignment | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation |
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