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Criterion
Paper illustration for Wizard of Oz Test
Product Discovery
Wizard of Oz Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
HighMediumMedium
Timedifferent
2-10 Tage1-5 Tage1-4 Wochen
Participantsdifferent
5-20 NutzerNutzertraffic3-10 Kunden
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Prototype Learnings, Manual Effort Notes, Risk ListClick Data, Interest Signal, Learning DecisionConcierge Learnings, Service Blueprint, MVP Risks
Tags1 shared
PrototypeValidationMVP
ValidationExperimentsDemandDiscovery
MVPValidationServiceDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test