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| Criterion |  Business Strategy VRIO Framework |  UX Research Customer Journey Mapping |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|
Purposedifferent | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 90-180 min | 2-4 h | 2-4 h |
Participantsdifferent | 3-6 | 4-10 | 3-10 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | VRIO Table, Strategic Actions | Journey Map, Pain-point List, Opportunity Backlog | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | StrategyDiagnosisBusiness modelCapability | JourneyServiceService design | StrategyPositioningInnovationValue |
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