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| Criterion |  Business Strategy VRIO Framework |  Product Strategy DIBB |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 90-180 min | 1-2 h | 1-4 Wochen |
Participantsdifferent | 3-6 | 2-8 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | VRIO Table, Strategic Actions | DIBB document, Belief list, Bet list, Learning report | Experiment results, Decision log, Learning summary |
Tagsno overlap | StrategyDiagnosisBusiness modelCapability | StrategyDecisionAssumptionsHypothesis | ExperimentsGrowthAnalyticsValidation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
