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| Criterion |  Business Strategy VRIO Framework |  UX Design Customer Journey Canvas |  UX Research Customer Journey Mapping |
|---|---|---|---|
Purposedifferent | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 90-180 min | 1-3 h | 2-4 h |
Participantsdifferent | 3-6 | 3-10 | 4-10 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | VRIO Table, Strategic Actions | Customer Journey Canvas, Pain Points, Experience Opportunities | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | StrategyDiagnosisBusiness modelCapability | JourneyCustomerService designCanvas | JourneyServiceService design |
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