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| Criterion |  Business Strategy VRIO Framework |  UX Design Customer Journey Canvas |  Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 90-180 min | 1-3 h | 1-3 h |
Participantsdifferent | 3-6 | 3-10 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | VRIO Table, Strategic Actions | Customer Journey Canvas, Pain Points, Experience Opportunities | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | StrategyDiagnosisBusiness modelCapability | JourneyCustomerService designCanvas | StrategyAnalysisPlanning |
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