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| Criterion |  Business Strategy VMGS |  Business Strategy Value Chain Analysis |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 2-4 h | Half day | 1-5 Tage |
Participantsdifferent | 3-12 | 3-8 | Nutzertraffic |
Formatdifferent | Workshop | Workshop | Async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Value Chain Map, Lever List | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | VisionGoalsStrategy | StrategyBusiness modelDiagnosisAnalysis | ValidationExperimentsDemandGrowth |
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