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| Criterion |  Business Strategy VMGS |  Business Strategy TOWS Matrix |
|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitysame | Medium | Medium |
Timedifferent | 2-4 h | 1-2 h |
Participantsdifferent | 3-12 | 3-10 |
Formatsame | Workshop | Workshop |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | TOWS Matrix, Strategic Options, Priority Actions |
Tags1 shared | VisionGoalsStrategy | StrategyAnalysisOptions |
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