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| Criterion |  Business Strategy VMGS |  Product Strategy DIBB |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 2-4 h | 1-2 h | 1-5 Tage |
Participantsdifferent | 3-12 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | DIBB document, Belief list, Bet list, Learning report | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | VisionGoalsStrategy | StrategyDecisionAssumptionsHypothesis | ValidationExperimentsDemandGrowth |
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