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| Criterion |  Business Strategy VMGS |  Product Strategy DIBB |  Business Strategy McKinsey 7S |
|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 2-4 h | 1-2 h | 2-4 h |
Participantsdifferent | 3-12 | 2-8 | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | DIBB document, Belief list, Bet list, Learning report | 7S Assessment, Alignment Gaps, Change Actions |
Tags1 shared | VisionGoalsStrategy | StrategyDecisionAssumptionsHypothesis | OrganizationStrategyAlignmentChange |
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