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| Criterion |  Delivery Value Stream Mapping |  Growth A/B Testing |  Growth Growth Experiment |
|---|---|---|---|
Purposedifferent | When delivery work dissolves into wait times, handoffs, and hidden effort, Value Stream Mapping makes the actual flow visible. The method exposes bottlenecks, idle time, and feedback loops so lead time and improvement levers become tangible. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 1-3 h | 1-4 Wochen | 1-2 Wochen |
Participantsdifferent | 4-10 | 1-6 | 1-6 |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Current-state map, Future-state map, Bottleneck list | Experiment results, Decision log, Learning summary | Experiment card, Result summary, Next bet |
Tagsno overlap | LeanFlowWasteDelivery | ExperimentsGrowthAnalyticsValidation | MarketingGrowthExperimentsLearning |
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