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| Criterion |  Product Strategy Value Proposition Canvas |  Business Strategy Value Chain Analysis |  Business Strategy PESTLE Analysis |
|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 1-2 h | Half day | 1-3 h |
Participantsdifferent | 2-8 | 3-8 | 2-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Value Chain Map, Lever List | PESTLE Map, External Risks, Strategic Questions |
Tags1 shared | ValueNeedsStrategy | StrategyBusiness modelDiagnosisAnalysis | StrategyMarketAnalysis |
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