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| Criterion |  Product Strategy Value Proposition Canvas |  Business Strategy Value Chain Analysis |  Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 1-2 h | Half day | 1-3 h |
Participantsdifferent | 2-8 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Value Chain Map, Lever List | Gap Matrix, Action Plan, Risk Notes |
Tags1 shared | ValueNeedsStrategy | StrategyBusiness modelDiagnosisAnalysis | StrategyAnalysisPlanning |
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