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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumLowLow
Timedifferent
1-2 h1-5 Tage25-40 min
Participantsdifferent
2-8Nutzertraffic1-5
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesInterest Metrics, Conversion Signal, Learning NoteLearning Card with evidence and next action
Tagsno overlap
ValueNeedsStrategy
ValidationExperimentsDemandGrowth
ExperimentsValidationDiscoveryLearning
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment