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| Criterion |  Product Strategy Value Proposition Canvas |  Product Discovery MVP Test Matrix |  Product Discovery Fake Door Test |
|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 h | 45-75 min | 1-5 Tage |
Participantsdifferent | 2-8 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Test Matrix, Test Plan | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ValueNeedsStrategy | ExperimentsValidationDiscoveryOptions | ValidationExperimentsDemandDiscovery |
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