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| Criterion |  Product Strategy Value Proposition Canvas |  Product Discovery Jobs to Be Done |
|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitysame | Medium | Medium |
Timedifferent | 1-2 h | 1-3 Wochen |
Participantsdifferent | 2-8 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Job Stories, Outcome Statements, Opportunity List |
Tags1 shared | ValueNeedsStrategy | CustomerOutcomesNeeds |
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