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| Criterion |  Product Strategy Value Proposition Canvas |  Product Strategy Impact Mapping |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 h | 45-90 min | 2-4 h |
Participantsdifferent | 2-8 | 3-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Impact Map, Outcome Hypotheses, Delivery Options | Strategy Canvas, Value Curve, ERRC Actions |
Tags1 shared | ValueNeedsStrategy | OutcomesStrategyBehaviorPlanning | StrategyPositioningInnovationValue |
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