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| Criterion |  Business Strategy Value Chain Analysis |  Business Strategy TOWS Matrix |
|---|---|---|
Purposedifferent | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitydifferent | High | Medium |
Timedifferent | Half day | 1-2 h |
Participantsdifferent | 3-8 | 3-10 |
Formatsame | Workshop | Workshop |
Outputdifferent | Value Chain Map, Lever List | TOWS Matrix, Strategic Options, Priority Actions |
Tags2 shared | StrategyBusiness modelDiagnosisAnalysis | StrategyAnalysisOptions |
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