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| Criterion |  Business Strategy Value Chain Analysis |  Product Strategy Impact Mapping |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | High | Medium | Low |
Timedifferent | Half day | 45-90 min | 20-35 min |
Participantsdifferent | 3-8 | 3-8 | 1-5 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Value Chain Map, Lever List | Impact Map, Outcome Hypotheses, Delivery Options | Test Card with a pre-set threshold |
Tagsno overlap | StrategyBusiness modelDiagnosisAnalysis | OutcomesStrategyBehaviorPlanning | ExperimentsValidationDiscoveryHypothesis |
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