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Criterion
Paper illustration of a horizontal story map with an activity backbone, task cards below it and a cross-map release line.
Product Discovery
User Story Mapping
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When user goals and delivery scope could drift apart, it orders the journey from goal to slice. It makes visible where an MVP can genuinely be cut.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitysame
MediumMediumMedium
Timedifferent
2-4 h1-3 h45-90 min
Participantsdifferent
4-102-83-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Story Map, Release Slices, Backlog CandidatesGap Matrix, Action Plan, Risk NotesImpact Map, Outcome Hypotheses, Delivery Options
Tags1 shared
BacklogJourneyPlanningMVP
StrategyAnalysisPlanning
OutcomesStrategyBehaviorPlanning
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis