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Criterion
Paper illustration of a horizontal story map with an activity backbone, task cards below it and a cross-map release line.
Product Discovery
User Story Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When user goals and delivery scope could drift apart, it orders the journey from goal to slice. It makes visible where an MVP can genuinely be cut.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumHighMedium
Timedifferent
2-4 h1-4 Wochen45-60 min
Participantsdifferent
4-101-62-8
Formatdifferent
WorkshopAsyncWorkshop + async
Outputdifferent
Story Map, Release Slices, Backlog CandidatesExperiment results, Decision log, Learning summaryAssumption map, Test backlog, Risk ranking
Tagsno overlap
BacklogJourneyPlanningMVP
ExperimentsGrowthAnalyticsValidation
AssumptionsRiskExperimentsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP