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| Criterion |  UX Research User Interviews |  Facilitation World Café |  Product Discovery Learning Card |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a group needs to connect many viewpoints in a short time, World Café creates a calm alternation between closeness and rotation. It sets thinking in motion without forcing the conversation into full-plenary rigidity. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min per interview | 60-180 min | 25-40 min |
Participantsdifferent | 1 participant per interview | 12-100+ | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Table Notes, Emergent Themes, Shared Questions | Learning Card with evidence and next action |
Tagsno overlap | QualitativeResearchCustomerDiscovery | FacilitationDialogueLarge groupSensemaking | ExperimentsValidationDiscoveryLearning |
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