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| Criterion |  UX Research User Interviews |  Product Discovery Wizard of Oz Test |
|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears. |
Complexitydifferent | Low | High |
Timedifferent | 30–60 min per interview | 2-10 Tage |
Participantsdifferent | 1 participant per interview | 5-20 Nutzer |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Prototype Learnings, Manual Effort Notes, Risk List |
Tagsno overlap | QualitativeResearchCustomerDiscovery | PrototypeValidationMVP |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
