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| Criterion |  UX Research User Interviews |  UX Research Surveys |
|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | Low | Medium |
Timedifferent | 30–60 min per interview | 3-14 Tage |
Participantsdifferent | 1 participant per interview | 50+ |
Formatdifferent | Workshop + async | Async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Survey Results, Charts, Segment Insights |
Tags1 shared | QualitativeResearchCustomerDiscovery | QuantitativeResearchValidation |
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