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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Standard Work Analysis.
Operations
Standard Work Analysis
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When the same task is done differently depending on the person, the method exposes the reliable core. It creates comparability without unnecessarily choking off needed latitude.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitydifferent
LowMediumMedium
Timedifferent
30–60 min per interview1-3 h30-60 min je Interview
Participantsdifferent
1 participant per interview2-65-12 Interviews
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryStandard Work Sheet, Deviation List, Improved Standard, Training NeedsProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
QualitativeResearchCustomerDiscovery
LeanProcessQuality
DiscoveryInterviewsValidation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test