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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Standard Work Analysis.
Operations
Standard Work Analysis
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When the same task is done differently depending on the person, the method exposes the reliable core. It creates comparability without unnecessarily choking off needed latitude.
Complexitydifferent
LowMedium
Timedifferent
30–60 min per interview1-3 h
Participantsdifferent
1 participant per interview2-6
Formatdifferent
Workshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryStandard Work Sheet, Deviation List, Improved Standard, Training Needs
Tagsno overlap
QualitativeResearchCustomerDiscovery
LeanProcessQuality
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview