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| Criterion |  UX Research User Interviews |  Product Discovery Smoke Test |
|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitysame | Low | Low |
Timedifferent | 30–60 min per interview | 1-5 Tage |
Participantsdifferent | 1 participant per interview | Nutzertraffic |
Formatdifferent | Workshop + async | Async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ValidationExperimentsDemandGrowth |
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