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| Criterion |  UX Research User Interviews |  UX Design Service Blueprinting |  Product Discovery Experiment Canvas |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | High | Low |
Timedifferent | 30–60 min per interview | 0.5-2 Tage | 30-60 min |
Participantsdifferent | 1 participant per interview | 6-12 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Service Blueprint, Fail Points, Ownership Map | Completed Experiment Canvas, Success Metric |
Tagsno overlap | QualitativeResearchCustomerDiscovery | Service designOperationsJourneyBlueprint | ExperimentsValidationDiscoveryHypothesis |
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