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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Sailboat Retrospective
Agile
Sailboat Retrospective
Paper illustration of a team retrospective with three separate Start, Stop, and Continue areas and a shared action list.
Agile
Start Stop Continue
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a team wants to read momentum, brakes, and risks together, it offers an easily understandable picture of the situation. It makes drive, obstacles, and headwind visible in the same picture.When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood.
Complexitysame
LowLowLow
Timedifferent
30–60 min per interview45-90 min30-60 min
Participantsdifferent
1 participant per interview4-123-12
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummarySailboat Board, Risks, Improvement ActionsStart Stop Continue Board, Improvement Actions
Tagsno overlap
QualitativeResearchCustomerDiscovery
RetrospectiveTeamImprovement
RetrospectiveImprovementTeamReflection
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A structured reflection surfaces what was liked, learned, lacked, and longed for. It is a conversation format and does not validate actions automatically.
Agile
4Ls Retrospective
Paper illustration for Starfish Retrospective
Agile
Starfish Retrospective
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview