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| Criterion |  UX Research User Interviews |  Product Discovery Problem Interview |  Product Discovery MVP Test Matrix |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 30-60 min je Interview | 45-75 min |
Participantsdifferent | 1 participant per interview | 5-12 Interviews | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Problem Evidence, Risk Notes, Customer Segments | Test Matrix, Test Plan |
Tags1 shared | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsValidation | ExperimentsValidationDiscoveryOptions |
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