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| Criterion |  UX Research User Interviews |  Product Discovery Problem Interview |  Product Discovery Jobs to Be Done |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 30-60 min je Interview | 1-3 Wochen |
Participantsdifferent | 1 participant per interview | 5-12 Interviews | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Problem Evidence, Risk Notes, Customer Segments | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsValidation | CustomerOutcomesNeeds |
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