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| Criterion | ![]() UX Research User Interviews | ![]() Product Discovery Problem Interview | ![]() Architecture Architecture Communication Canvas |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 30-60 min je Interview | 60-120 min |
Participantsdifferent | 1 participant per interview | 5-12 Interviews | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Problem Evidence, Risk Notes, Customer Segments | Communication Canvas, Stakeholder Messages, Architecture Communication Plan |
Tagsno overlap | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsValidation | ArchitectureCommunicationStakeholdersCanvas |
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