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| Criterion |  UX Research User Interviews |  UX Research Personas |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-3 Tage | 1-2 Wochen pro Iteration |
Participantsdifferent | 1 participant per interview | Internes Team | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis | ExperimentsValidationDiscoveryAssumptions |
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