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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Option Framing.
Decision Making
Option Framing
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.
Complexitydifferent
LowMediumMedium
Timedifferent
30–60 min per interview45-120 min30-90 min
Participantsdifferent
1 participant per interview3-81-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsDecision Tree, Option Map, Assumption List
Tagsno overlap
QualitativeResearchCustomerDiscovery
OptionsDecision framingStrategyComparison
DecisionTreeOptions
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method