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| Criterion |  UX Research User Interviews |  Decision Making Option Framing |
|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. |
Complexitydifferent | Low | Medium |
Timedifferent | 30–60 min per interview | 45-120 min |
Participantsdifferent | 1 participant per interview | 3-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs |
Tagsno overlap | QualitativeResearchCustomerDiscovery | OptionsDecision framingStrategyComparison |
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