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| Criterion |  UX Research User Interviews |  Product Discovery Opportunity Solution Tree |  Business Strategy VRIO Framework |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-2 h Setup, laufend | 90-180 min |
Participantsdifferent | 1 participant per interview | 2-6 | 3-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Opportunity Solution Tree, Experiment Backlog, Learning Log | VRIO Table, Strategic Actions |
Tagsno overlap | QualitativeResearchCustomerDiscovery | DiscoveryOutcomesExperimentsOpportunity | StrategyDiagnosisBusiness modelCapability |
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