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| Criterion |  UX Research User Interviews |  Product Discovery Opportunity Solution Tree |  Delivery Communication Plan |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min per interview | 1-2 h Setup, laufend | 45-90 min |
Participantsdifferent | 1 participant per interview | 2-6 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Opportunity Solution Tree, Experiment Backlog, Learning Log | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | QualitativeResearchCustomerDiscovery | DiscoveryOutcomesExperimentsOpportunity | CommunicationStakeholdersDeliveryPlanning |
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