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| Criterion |  UX Research User Interviews |  Product Discovery Opportunity Solution Tree |  Architecture Architecture Communication Canvas |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-2 h Setup, laufend | 60-120 min |
Participantsdifferent | 1 participant per interview | 2-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Opportunity Solution Tree, Experiment Backlog, Learning Log | Communication Canvas, Stakeholder Messages, Architecture Communication Plan |
Tagsno overlap | QualitativeResearchCustomerDiscovery | DiscoveryOutcomesExperimentsOpportunity | ArchitectureCommunicationStakeholdersCanvas |
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