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| Criterion |  UX Research User Interviews |  Product Discovery Opportunity Scoring |  UX Design Lean UX Canvas |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 60-120 min | 2-3 h |
Participantsdifferent | 1 participant per interview | 3-6 | 3-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Opportunity Score Table, Top Outcomes | Completed Lean UX Canvas, Hypothesis list, First experiment |
Tags1 shared | QualitativeResearchCustomerDiscovery | PrioritizationDiscoveryOutcomesNeeds | CanvasHypothesisOutcomesDiscovery |
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