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| Criterion |  UX Research User Interviews |  Product Discovery Opportunity Scoring |  Product Discovery Kano Model |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 60-120 min | 1-2 Tage |
Participantsdifferent | 1 participant per interview | 3-6 | 10-50 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Opportunity Score Table, Top Outcomes | Kano Matrix, Feature Classes, Priority Themes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | PrioritizationDiscoveryOutcomesNeeds | SatisfactionPrioritizationCustomer |
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